Audience is over 45: |
83.3% |
|
|
Play at Least Once a Week: |
74.4% |
|
|
Make over $75,000 Year: |
73.6% |
Make over $100,000 Year: |
42.1% |
|
|
Own at Least $500 Equipment: |
84.2% |
Own at Least $1000 Equipment: |
36.8% |
|
|
Own at Least $500 of Clothing: |
78.9% |
Own at Least $1000 of Clothing: |
31.5% |
|
|
Buy at Least $500 Equipment
a Year: |
57.9% |
Buy at Least $1000 Equipment
a Year: |
31.5% |
|
|
Buy at Least $500 Clothing
a Year: |
32.2% |
Buy at Least $1000 Clothing
a Year: |
16.4% |
|
|
Have Completed College |
89.4% |
and Post-Graduate: |
|
|
|
Drink Alcohol at Least Once
Week: |
68.1% |
|
Male |
73.7% |
Female |
26.3% |
|
|
Age: |
|
Under 35 |
5.2% |
35-45 |
10.5% |
45-65 |
41.2% |
Over 65 |
42.1% |
|
|
Play Golf: |
|
4 or More Times a Week |
37.5% |
4-8 More Times a Month |
36.8% |
Less than 4 Times a Month |
26.3% |
|
|
Annual Income: |
|
Below 45,000 |
15.7% |
$45,000-$75,000 |
10.5% |
$75,000-$100,000 |
31.5% |
$100,000-$250,000 |
26.3% |
Over $250,000 |
15.7% |
|
|
|
|
Own Golf Equipment: |
|
$0-$500 |
15.7% |
$500-$1000 |
47.3% |
$1000-2500 |
15.7% |
More $2500 |
21.0% |
|
|
Own Golf Related Clothing: |
|
$0-$500 |
21.6% |
$500-$1000 |
47.3% |
$1000-$2500 |
21.0% |
More $2500 |
10.5% |
|
|
Buy Golf Equipment a Year: |
|
$0-$500 |
47.3% |
$500-$1000 |
26.3% |
$1000-$2500 |
21.0% |
$More $2500 |
10.5% |
|
|
Buy Golf Related Clothing
a Year: |
|
$0-$500 |
68.4% |
$500-$1000 |
15.7% |
$1000-$2500 |
16.4% |
$More $2500 |
0.0% |
|
|
Favorite Type of Club: |
|
Putter |
36.8% |
Driver |
37.6% |
Wedge |
10.5% |
3-Iron |
26.3% |
|
|
Favorite Song in the Show: |
|
Tiger Woods |
25.6% |
Big Bertha |
21.0% |
Golf to Gulf |
3.5% |
Golfing Tomorrow |
5.2% |
|
|
Favorite Player (Top Three): |
|
Tiger Woods |
47.3% |
Phil Mickelson |
26.3% |
Lee Trevino |
21.8% |
|
|
Favorite Brand of Golf Ball: |
|
Titleist |
36.8% |
Ping |
0.0% |
Wilson |
0.0% |
Callaway |
10.5% |
Dunlop |
5.2% |
Maxfli |
11.2% |
Pinnacle |
5.2% |
Top Flite |
35.2% |
Nike |
11.2% |
|
|
Favorite Brand of Golf Club: |
|
Titleist |
5.3% |
Callaway |
28.2% |
Ping |
27.5% |
Mizuno |
15.7% |
Taylor Made |
26.3% |
MacGregor |
10.5% |
Cleveland |
5.2% |
Cobra |
21.5% |
Wilson |
0.0% |
Nike |
15.7% |
Other |
0.0% |
|
|
Overall Favorite Club: |
|
Big Bertha |
15.7% |
Wedge/Lob |
21.0% |
Putter |
26.3% |
Taylor Made Driver |
10.5% |
|
|
Education Level: (Have Completed) |
|
High School |
10.5% |
College |
52.6% |
Post-Graduate |
36.8% |
|
|
Drink Alcohol: |
|
4 or More Times a Week |
36.5% |
1-4 Times Week |
31.5% |
Less than 1 Week |
32.6% |
|
|
Favorite Liquor: |
|
Vodka |
31.5% |
Gin |
0.0% |
Wine |
15.7% |
Beer |
21.0% |
Bourbon |
19.6% |
